Digital Marketing
Sunny Electronics/GOODSERCLE

This employer takes immense pride in providing comprehensive electronics services and repairs for whitegoods in homes, and businesses. Sunny Electronics is a Melbourne based SME and due to expansion, we are creating social media campaigns for generating leads and brand awareness. We are looking for someone who eats, breathes and sleeps social media – Facebook, Instagram, TikTok, LinkedIn etc.

This is a great opportunity for a student wanting to learn to use their social media affinity to build a brand and customer base.

Skills You Might Learn

Students can attain a broad range of skills while on work placement. These may include valuable general employability skills such as:
- Communication
- Teamwork
- Problem solving
- Initiative and enterprise
- Planning and organising
- Self-management
- Learning
- Technology

Students may also attain vital industry specific skills which will relate to their studies such as:
- Hands-on practical experience
- Observing and learning from industry qualified and experienced professionals
- Working in real-life scenarios and environments
- Working with tools and equipment necessary to the occupation and business
- Liaising and working with colleagues, bosses, customers/clients and suppliers.

Typical Tasks & Duties

Students will have the opportunity to spend time with experienced professional staff, assisting in the following task and duties under supervision:
• Create engaging and viral content that resonates with the target audience across various social media platforms, including but not limited to Facebook, Instagram, TikTok, and LinkedIn.
• Schedule posts, respond to comments and messages, and analyse performance metrics.
• Provide insights into trends and opportunities available to the business through social channels and how to activate them effectively and within budget.
• Work with the Director to ensure that the brand is accurately and consistently represented across all social channels.
• Stay up-to-date with best practices and emerging trends in social media marketing.
• Manage paid advertisements and generate favourable ROI for Facebook and Instagram Ad Manager, Google AdWords. Create reports and analyse data relevant to each campaign. Support social media budget management, make recommendations on social spending, and track monthly invoices.
• Develop a ‘tone’ of communication for the company.
• Perform other tasks and duties as required.

It's important for work placement students to ask questions, seek guidance, and follow instructions from their supervisors to ensure they are performing their duties safely and effectively.

Student Requirements

Students are expected to be on time and ready to work safely in a team.
The student will be mature and prepared to go the extra mile. They will also need to show enthusiasm and an interest to learn new skills. They need to be focused and able to listen to instructions and follow through with instructions to complete a task. The student needs to be punctual and possess good work ethics.

Dress Requirements

Work boots and appropriate work clothes

Special Transport Requirements

Easy access to Public Transport (Bus route 553 and 561 in Reservoir)

RELATED COURSES INCLUDE

• 22480VIC - Certificate II in Small Business (Operations / Innovation)
• BSB30115 - Certificate III in Business
• BSB30120 - Certificate III in Business
• CUA31015 - Certificate III in Screen & Media
• ICT30118 - Certificate III in Information, Digital Media & Technology
• ICT30120 - Certificate III in Information, Digital Media & Technology